Partnering up with Amsterdam Dance Event

A Collaboration for Healthy Hearing

The Amsterdam Dance Event (ADE) is no ordinary festival—it's a global sanctuary of sound, where the heartbeat of electronic music converges with the rhythm of the city, drawing industry giants, underground visionaries, and devoted fans alike. For five transformative days, Amsterdam becomes the epicenter of innovation, creativity, and collaboration, hosting over 400,000 attendees who flood the city's venues, warehouses, and intimate spaces for an experience that is as intellectually stimulating as it is sensorially immersive. With more than 1,000 events spread across 200 venues, ADE is both a celebration of electronic music and a powerful force in shaping the future of the industry.

Enter Hears, a pioneering earplug company with an unyielding commitment to preserving sound quality while protecting hearing health. For Hears, joining forces with ADE is more than a collaboration—it’s an alignment of visions that values sound clarity, artistry, and innovation. Recognizing that high-fidelity sound is essential to fully immerse oneself in ADE’s electric atmosphere, Hears has designed earplugs that allow listeners to capture every beat, drop, and nuance without sacrificing their auditory safety.

This year, Hears and ADE are united in their mission: to enhance the auditory experience of every attendee, from the speakers to the dance floors. By offering a sound solution that respects both the eardrum and the art form, Hears empowers festival-goers to engage in the music safely and deeply. In collaborating with ADE, Hears honors not only the legacy of the festival but also its enduring promise—to elevate and protect the sounds that move us.